Strategic Brand Management
Download Strategic Brand Management Ebook PDF - Incorporating the latest industry thinking and developments this exploration of brands brand equity and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better daytoday and longterm brand decisionsand thus improving the longterm profitability of specific brand strategies
Details of Strategic Brand Management
| Book's Title | Strategic Brand Management |
| Author | Kevin Lane Keller |
| ISBN-10 | 0132664259 |
| Publication's Date | 20120810 |
| Category | Business & Investing |
| Tags | Strategic, Management |
| Customer's Rating | 3.8 stars of 5 from 47 Readers |
| Filename | strategic-brand-management.pdf |
| Filesize | 27.25 MB (current server's speed is 24.03 Mbps |
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